Among the many means to carry out digital marketing campaigns, one of the most effective is email. Most customers check their email daily and some of them even download the application of their emails on their smartphones to receive alerts with each new message, so if you send a well-structured advertising you’ll have high chances of success.
Of course, in order to figure out how to get your potential clients' mail, know what content to send, and how to respond to clients to get their engagement you will need to study the market and recommended strategies for hours, or hire a Virtual Assistant, who is already specialized in the subject and will do so effectively.
In either case, here are three good tips to improve your email marketing.
1. Get The Customer’s Email With A Good CTA
A Call To Action can solve all your problems to get the mail from your visitors. Offer on your company's website or social networks the possibility to access exclusive content, limited promotions or free samples, and the only thing you'll ask for in return is the email. Nobody will refuse this!
2. Send Interesting Info Along With The Ad's
Of course you'll use email to send advertising, but that shouldn't be the main topic of your message. Create eye-catching content with information of interest to the type of audience you are targeting. For example, if you sell anti-aging creams, you can make emails with skin care tips, and within the content you mention your products.
3. Don’t Use Automatic Responses Or Bots
Clients often write back to ask questions or thank you for the information you sent them. Always try to answer them with a human, empathetic and personalized text. Use their names and add emoticons. It is very easy to notice when the answers are made by an automatic system and it is one of the first causes of disinterest in an email client.
With these three tips you can start your email marketing campaign, but there are always some details that only a VA can handle, such as analyzing which audience you should target your messages to, designing the graphic content you want to include, or organizing your inbox so you can attend customers efficiently.
These more elaborate tasks I recommend that you leave them to JussKayVA, a U.S based Virtual Assistant located in New York. Don't skimp on a good support if you really aim for success!
If you are looking for professional help, then hiring a VA is the only way to make room for your other task. Get in touch with the JussKayVA and contact us to see how we can help you and your business.